Why You Should Give Your Work Away for Free
Why You Should Give Your Work Away for Free?
Times are tight right now, I am sure you agree. However what we see happening right now is that many business owners do not understand that they can be getting lots of more business each month by giving away some of it for FREE initially.
This is a big mistake, and many businesses are losing BIG money by not incorporating this strategy in their day to day business life. Before you laugh and scofe at this idea just hear me out!
Lots of entrepreneurs out there do not actually get their hands dirty and do pro bono work. Pro bono does not mean you are forced to do charity work, it also means you can do work for other entrepreneurs. There are lots of benefits to this as well.
Most people are totally against the idea of working for FREE. In today’s age most people carried around these two ideologies :-
1) Some types of work and services should not be offered at all.
2) Some types of work and services are way to VALUABLE to be given way for FREE.
I am sure if you are a business owner and reading this, you will agree with both these statements. There really is no middle ground here. Most people with successful businesses have poured their blood, sweat, tears and not to mention their hard earned money into creating their perfect business.
For these people the hard work has been done to CREATE VALUE or to PROVIDE VALUE right?
The mentality is if you ‘GIVE’ you should ‘RECEIVE’ which I think is a fair statement.
But what most business owners fail to realize is that sometimes FREE is upfront VALUE. If you are a fined tuned machine, you will realise that working for FREE can get your name, your brand and your services out there. All it takes is a little bit of your time. People can actually see the VALUE in that, and you are guaranteed to triple your business.
Remember right now, other businesses are struggling. If your clients are struggling help them out and offer them things others would not. Not only will they benefit, but you are likely to attract other business from those companies who can afford to pay the big bucks.
The great thing about all this, is that you will discover many opportunities that you probably never knew existed. Another good reason why You Should Give Your Work Away for Free.
Businesses that are struggling right now do not use this tactic, so make sure you consider doing this in 2012 and see how it works for you. Many businesses will fail in 2012 and that boils down to being stubborn, making poor decisions and having limited choices. You have to be practical and expand your horizons. That is how you will win no matter what business or service you have on offer.
I have 2 friends here in Australia who are both Millionaires. What I have noticed is that they are constantly finding creative solutions to their problems. Their thinking is totally different to everyone out there, and that is why they do so well.
Now I realize that there is no way you do everything for FREE. You can’t give all your time away for FREE! That would be crazy right? But you can give up some of you time to help those that need it most. I am sure someone at some point of time dropped everything to help you out with a problem you were having. Remember how you grateful you were. So it might be time to help someone else in need and pass it on.
Why You Should Give Your Work Away for Free ? because the person on the other end will be more grateful and you are likely to receive a special heart warming thanks. That is the best feeling in the world, so I dare you to try it.
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